What are the benefits of typography animation ?

Have you ever experienced the power of typography animation in developing your business before?

If the answer is no, let us tell you briefly about the importance of this great technology that we offer to our customers as a great way to easily reach their customers and gain their interaction as much as possible.

In this article, we will answer all the questions you may be curious about, such as what are the benefits of typography animation? What is the types of typography animation? And what is kinetic typography examples?

What are the benefits of typography animation?

Kinetic typography is an animation technology we frequently propose to our clients that combines animated graphics and text to create visually engaging and dynamic content.

With the popularity of social media and video marketing, motion typography has become an increasingly popular tool for content creators, marketers, as well as companies to capture the attention of their audience and convey their message effectively.

Below, we will show you the benefits of mobile typography to grow and enhance your business.

  • Grabbing Attention: Motion typography is a powerful tool for grabbing your audience’s attention. With its dynamic movement and colorful design, it grabs the viewer’s attention in no time, making it an ideal medium for social media posts, ads, and promotional content.
  • Clear Communication: Motion typography has the ability to convey complex messages in a concise and engaging way. By moving text around, it becomes easier to highlight key points, emphasize important words, and create a hierarchy of information. It also has the ability to evoke emotion and convey tone clearly, helping to create a deeper connection with the audience.
  • Increasing Engagement: typography animation is an ideal way to increase engagement, as you can get higher engagement rates than other videos. Viewers are more likely to watch the entire video, keep information about it, and share the content with others.
  • Its versatility: typography animation is a versatile medium that can be used in a variety contexts. It can be used to create explainer videos, promotional content and tutorials, as well as social media posts and more. Typography is a very flexible tool that makes it an invaluable tool for all businesses and content creators.
  • Brand recognition: Using typography animation helps create a consistent brand identity across all marketing channels. By incorporating brand colors, fonts, and graphics into animation, companies can create a cohesive and recognizable visual identity that resonates with their audience, through making the content more engaging and memorable.

Typography motion graphics is a powerful tool that can help you as a company or content creator communicate your message effectively, increase engagement, and boost brand recognition.

The eye-catching nature of this type of video, its versatility, and its ability to convey complex messages in a concise and engaging manner make it an ideal medium for a wide range of applications.

So if you want to stand out among your competitors on a digital level, then Kinetic typography would be your ideal medium.

Types of typography animation

There are several types of kinetic typography that we at Squid Nomad can choose the most suitable for you, as it is usually one of the following five types of kinetic typography:

  • interpreted

Motion graphics are very useful when you’re trying to simplify concepts or show things that are abstract or difficult to visualize. This is shown by the success of a number of YouTube channels dedicated solely to showcasing explainer videos, which have proven that viewers often prefer the illustrations in a video when they are trying to learn something.

  • Branding: It considers the most common type of typography animation that includes animation used for the purpose of advertising a product or brand, including logos, commercials, banners, infographics, and posters.
  • Instructional Videos: typography is used in make learning much easier, especially if the video creator is versed in how to use typography, color, and repetition to help viewers learn better.
  • Movies: The entertainment industry is primarily works in captivating viewers, and understands how useful Typography motion graphics can be here. It is usually used in a movie’s opening and promotional poster, in order to attract attention.
  • Storytelling: It is one of the most popular types of animation, which animators use to illustrate quotations, fables, anecdotes, and any other story.

Kinetic typography examples

Below we show you some exciting examples that might inspire you to create your advertising masterpiece.

  • McDonald’s

McDonald’s has made a successful and exciting promotional video during the COVID-19 pandemic to show that it continues to take orders from its customers at Drive Thru.

The company through this video used colors that evoke associations with its brand in very attractive animations that were combined with a beautiful and simple soundtrack.

  • Apple

Apple is famous for its distinctive advertisements, and the anticipation of millions of its customers is increasing over time. Despite this, Apple has not dispensed with the typography animation in all its new products presentations, through which it combines kinetic typography, 3D computer graphics, and camera shooting.

Previously, we showed you two models of the largest companies in the world that used this method in marketing their products, and found it effective in attracting the attention of their customers, and thus achieving the highest possible profit.

Of course typography animation is a perfect way for you to create impactful and memorable videos that bring words to life in a way that suits your budget and is quick to produce, whether for a logo intro or explainer video.

If you want to test the effect of typography animation on your business and its effectiveness in deepening your relationship with your audience, increasing their interaction with you, and ensuring that they remember your product or service for the largest possible period.

All you need to do is contact us at Squid Nomad, and our team will assist you in producing your typography video at the highest level of quality and effectiveness, to reach your audience easily, and build a deeper relationship with them.

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