How Doctors Websites Rank on Google?
Many doctors who have a medical website or want to start their website are wondering how doctors websites rank on Google?
This question is because of their apparent desire to get the highest results on the Google search engine, the best and most known search engine in the world.
In this article, we will provide you with the most important tactics that will help you improve the results of your website on the Google search engine and outperform your competitors.
The importance of having a medical website
SEO for medical websites is all about improving the ranking of those websites that provide medical services so that you get more visitors and patients looking for those services.
Statistics show that 73% of patients search for medical services through search engines, while about 89% of users go to search engines to find answers to their medical inquiries.
For medical services, most users and patients do not access them through advertisements or social networks, but through various search engines. So, if you own a medical website, you will undoubtedly get many visitors by optimizing search engines and making your site appear on the first page of search results.
How Doctors Website Rank on Google First Page?
There is always a reason some websites appear in the first results in Google search engine. Google ranks sites based on algorithms that are specifically designed to provide the user with the best results and most relevant answers to their queries.
There are about 200 factors that determine the ranking process in search engines, the most important of which are:
- Website speed
Website speed is one of the most important factors that Google algorithms rely on to rank search results pages. Website speed began to be adopted as a primary factor in the Google search engine ranking in 2010. In 2018, the importance of website speed increased after Google’s “upload speed update”.
Website speed does not depend only on the time the website is fully loaded, but varies based on the website server, the size of page files, and the quality of the images on the page.
Website speed is not only related to loading time, as it can indirectly affect the website’s ranking by increasing the bounce rate or decreasing the Dwell Time.
- Website compatibility with smart Mobiles
According to Google in 2016, the number of searches using smart devices increased by 27.8 billion times more than the number of searches using PC devices.
Statistics also show that 58% of the total search on Google is done through smart devices, and this percentage is increasing year after year.
Google imposed many restrictions and penalties on websites that are not compatible with smart devices. Then, it released an update that made all searches compatible with smart devices that was known as the Mobile-First Index.
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Challenges of Social Media Marketing
How to use mobile apps for marketing?
- Publish high-quality medical content
Your website not only needs to be fast and compatible with smart devices, but it also needs high-quality medical content that helps you build a strong relationship between your website and visitors, and of course, don’t forget to optimize search engines for the content you publish.
Your content can be considered high-quality content if it adds facts to visitors and helps provide answers to your target audience’s inquiries and meets their needs.
Here are some tips for optimizing your site’s content:
- Create valuable content for users first, not just for ranking on search engine results pages.
- Do not deceive users by providing false, exaggerated, or incomplete information.
- Ask yourself, does this content benefit visitors? Would you have posted the same content if search engines didn’t exist?
- Post exclusive content that is not duplicated or copied from other websites.
- Choose your keywords carefully
Choosing the right keywords allows you to get targeted user visits to your website. Choosing these keywords depends on your study of the target user and knowledge of the search words and queries that he is searching for in the various search engines.
Certainly, your goal in setting up search engines is to get more traffic from search engines, or what is known as organic traffic, and keywords help you determine the quality of these visits. For example, medical websites are currently seeking access to the first three search results on search results pages for “coronavirus vaccine”.
- Use medical photos and videos
Video marketing is becoming more and more popular, and as a result, web pages with videos get 157% more visitors than others. In addition, the percentage of the video clip appearing on the first page of search results increases compared to other types of content.
The images and videos you use on your website must be optimized for search engines to help you rank in the first results of the search results pages.
- Pay attention to external SEO
External SEO is everything you do “outside your website” that impacts your website’s ranking on the search results pages. Improving external SEO includes building backlinks and improving both Domain Authority and Page Authority for your website.
According to a study from Backlinko, it revealed that there is a direct link between building backlinks and the ranking of websites on the search results pages, as No. 1 search results tended to have an average of 3.8 times more backlinks than No. 2 to No. 10 results.
Aside from backlinks, there are many strategies for improving external SEO, perhaps the most important of which is Guest Post articles, which you can use to enhance the SEO of your website, as well as social media marketing and paid marketing methods.
- Local SEO
Local SEO is the use of search engine optimization techniques and strategies to reach local users and promote your website or brand locally.
You can improve local SEO for doctors by finding keywords that a local user is searching for and optimizing your Google My Business page.
77% of smartphone users use search engines to find local medical services, while 46% of all Google users search for local services and stores.
Local SEO has some factors that affect your ranking on search results pages, including:
- The geographical location from which the user is searching.
- Insert NAP Citation contact information.
- Configure the Google My Business page.
- The number of check-ins at the specified site.
- A Number of times posted on social networks.
- Service evaluation on Google Maps.
Getting a high ranking on the search engines is your way to getting more visitors and increasing sales of your medical services, but you must make sure that reaching the top of the search results pages is a process that needs study, effort and time, and is not the result of a moment or coincidence.
You can delegate the matter to specialists and hire an SEO expert or SEO Company for doctors to improve your website for search engines.
At Squid Nomad, we offer you the best marketing services that guarantee you the best results and profits, including improving results on Google search engine SEO service.
At Squid Nomad, we provide SEO for doctors and medical website that guarantees them the largest rate of daily visits, through a group of our technical experts who can improve the performance of your website and give it an advantage over the rest of your competitors.
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