Challenges of Social Media Marketing have become many due to the great competition through the different platforms between brands and individuals to obtain the attention of the most significant number of followers and audiences.
The multiplicity of popular social media platforms has been a major factor in making the task of social media marketing more difficult, as the following questions must be accurately answered: Which platforms will provide the highest return on investment (ROI)? Where does your audience hang out? And which ones are not worth it?
Therefore, we will try to monitor for you the most important challenges facing social media marketing at the present time, which various brands are working to confront, and how we will help you in Squid Nomad to prepare efficiently to smoothly reach the desired results through these platforms.
Challenges of Social Media Marketing
Here are the top 5 challenges that we have monitored for you that even major global brands face in marketing their products or services on various social media such as Facebook, Instagram, Tik Tok, and Twitter.
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Determine the appropriate platform
First, you need to know that the most popular social media platforms are not necessarily the best fit for your brand or business goals, so it is one of the most important difficulties that you may face in developing your marketing strategy.
And in order to choose the right platforms for your brand, you need to understand your audience. Who is your real audience, and where do they spend their time on social media?
Most social media platforms share broad audience demographics data, and through us at Squid Nomad you will be able to know where you are low, and where your audience is already engaged on different social media platforms.
We will also help you to know exactly what types of content your audience prefers. For example, if we do market research and find that your buyer persona enjoys video content more than other types of content, we’ll strongly recommend video hosting social platforms like YouTube, TikTok, Instagram Stories, and so on.
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Creating Engaging Content
There is no doubt that writing engaging content is the second challenge and the most complex task after selecting the right platform. Writing high-quality content is not easy, and creating it can take a long time.
We at Squid Nomad will help you get the most out of your earnings by retargeting your content across different channels. For example, if it takes you significant time and effort to produce a 10-minute YouTube video on a topic, we can cut short snippets of the video to reuse in short channels like Instagram Stories, Snapchat, or TikTok.
At Squid Nomad, we will make sure to provide you with equipped teams of content writers to feed your pages and different channels with periodic posts that suit each platform separately, and provide them with the necessary resources to produce creative, relevant, and original content.”
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Finding new content ideas
In the context of the fierce competition in social media platforms, every marketer needs to find new content ideas as a major challenge to face his competitors and be ahead of them.
It can be difficult to constantly come up with new ideas for social platforms, so here are some social media content suggestions that you can use:
- You can post your new blog on your Instagram stories.
- Take a poll on Instagram.
- Share user-generated content on the Twitter platform.
- Create blogs and website content and share it on Facebook.
- Post articles or stats about your industry on LinkedIn.
- Highlight your company on LinkedIn.
- Create infographics for Instagram and Facebook platforms.
- Show the faces behind the company on Snapchat or Instagram to gain credibility.
Try to find the feature that makes you stand out from the crowd, we will help you to know the type of content that you have the opportunity in. Through us, we will search for your unanswered questions. As well as different perspectives that are not shared? Hence, it will be your opportunity to excel and address the needs of your customers that have not yet been satisfied.
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Measure Return On Investment
One of the biggest challenges for marketers is measuring the return on investment in social media platforms, especially when it comes to monetary value, such as the number of sales you received from a particular Facebook ad.
But the challenge is precisely when your social media goals include more abstract concepts, such as “increasing brand awareness,” to measure the success of your campaign.
Hence, our role comes to help you determine the result of your efforts and real investment on the various platforms and then determine social media marketing problems and solutions to overcome them.
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Create Lead-Generating Content
Finally comes the final challenge in creating a solid social media lead generation strategy, consider driving your audience back from specific social platforms to custom landing pages, or tracking clicks on specific CTAs for each campaign.
You can track how many clicks come from each page, and change your strategy accordingly. (If you see that most of your clicks come from the Facebook platform, you may be putting paid advertising behind your Facebook strategy after ensuring its effectiveness).
And with competition messages replicating on those platforms, it will be important for you that your ads look spontaneous, casual, and highly polished.
Undoubtedly, there are many advantages and challenges of social media marketing you have to take full advantage of them and adapt them towards the development of your business, and make the best use of all the benefits and challenges of social media.
Now that you know the challenges you may face in social media marketing, take the time to brainstorm unique solutions that will help you elevate your social media strategy for the current year or next.
Or you can shorten this effort and use our services to manage your marketing activity across various social platforms, through a group of our marketing experts who are able to help you plan efficiently for your pages on various platforms and achieve the largest possible return through them.
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