What does a UI UX Designer do?

Not long ago, user interface (UI) and user experience (UX) concepts became popular among web developers and designers, and companies and website owners became more and more interested in them, trying to get a deeper understanding and a clear answer to their question: what does a UI UX Designer do?

Many confuse the concepts of user interface and user experience and deal with them as they are one thing, and despite the error in that, the only common point between the two concepts is that they focus on the user and are linked to him, but in two different ways, one focuses on the interface and the other focuses on the experience.

What is UI UX designer do?

There are two types of designers who specialize in the UI UX design process, working together to improve user experience across applications and websites, and both co-create the UI/UX design roadmap together.

Below, we will show you what is the difference between a UX designer and a UI designer by monitoring the roles of each in improving the experience of the real user.

What does an UX Designer do?

The role of user experience (UX) designers is to create an optimal experience for the user when they interact with a digital or physical product, such as a website or a coffee machine for example.

Some focus on designing the service itself, such as designing the overall experience of using public transportation or going to a doctor.

All that matters mainly to the user experience designer is studying the user well, understanding his behavior, and designing his journey that enables them to achieve the required action with the least possible effort.

The daily activities of a UX designer may differ from one company to another or even from one project to another within the same company, but there are some general jobs for the UX designer, including:

  • Perform user research: Through which users, their behavior, goals, motivations and needs will be identified.

This data can be collected through various methods, such as interviews with both users and stakeholders, through competitive analysis, online surveys, or through focus groups.

The collected data then will be analyzed and transformed into qualitative and quantitative information that directs the decision-making process towards shaping the user experience.

  • Create user personas: It is done by identifying key user groups and visualizing their real-life personas, behaviors, and demographics.

At that point, people can be used to create in-depth scenarios about the user and their daily life cycle, which show how the product fits into the user’s daily routine.

  • Determine the information architecture of a digital product: this step is done by organizing content within the application or website to direct and guide the user to accomplish actions or to educate him about the product.

An effective information architecture is important in telling users where they are and how to find the information they are looking for and needing.

  • Design user flows and wireframes: In this step, a low-fidelity representation of the design is created, by representing the user’s journey as they interact with a website or application through wireframes, including user interface elements such as buttons or images.
  • Create prototypes: The UX Designer’s role also includes creating an interactive final version of the pre product development.

That copy should enable the user to experience the main interactions of the product.

  • Presenting and testing products on real users: At that point, feedback is collected from users based on a minimum viable product (MVP), which means the first iteration of a product with the minimum qualifications required to go to market.

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What does a Ui Designer do?

UI designers are primarily concerned with the user’s navigation through the digital product. User interaction design in his work is not separated from UX user experience design, as it is one of its functions, so you will often see the concepts of UI & UX used interchangeably in job titles and job descriptions.

The daily activities of a user interface designer include:

  • Define the way users interact with products: UI design is about the visual design of an app or website.

A UI designer usually thinks about things like how the icons are designed and arranged on the page as well as how they relate to each other.

Design elements are things like font selection, graphics, color scheme, buttons, and overall menu design. This functionality helps people understand which items can be clicked, or swiped, and introduces the user to calls to action.

  • Work with UX designers: UI designers work closely with UX designers to ensure that the user journey reflects the right vision for the UX team product.

For example, can the user complete the online purchase process steps smoothly? And the extent of their response to sales claims until the payment process.

What is the types of user interfaces?

There are two types of user interfaces that we are talking about here, and they come as follows:

  • Voice-controlled interfaces (VUEs): in which different applications are handled by voice, such as Siri and Google Assistant.
  • Gesture-based interfaces: such as virtual reality games and various 3D games.

Now, did you know the difference between UI and UX designers and types of user interfaces?

We at Squid Nomad advise you to focus your attention on developing your website and mobile application by taking advantage of our provided development services, based on a group of our experts in designing interfaces and user experience UX/UI using the latest technologies in developing mobile applications to enhance communication between your customers and your brand.

Mobile App provides you and your customers with a convenient and smooth experience that guarantees you more participation and interaction by your customers with your business, which increases the return on investment for your project or business to the maximum extent possible.

Contact us now and start communicating with your customers in a new and more effective way.

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